Loyola Marymount University

Igniting a Brighter World

Project Synopsis

Heading into the 2023-24 school year, Loyola Marymount University (“LMU”) launched a marketing campaign aimed at elevating and activating their brand across multiple audiences. The campaign was a top priority for LMU that needed to impress on all points – from the content to the visual design to the user experience.

With LMU in charge of the content and Pentagram leading the design, we were asked to build the user experience after maintaining and enhancing a few other LMU websites over the past couple of years.


One of the key objectives of the site and the campaign overall was to place an emphasis on five key values.

LMU Ignite phone view

LMU Values


LMU’s commitment to innovation.




LMU’s impact on the Los Angeles community.




LMU’s culture of belonging.



LMU’s advancement of diversity, equity, inclusion and access.



LMU’s purpose-driven mission based on their Jesuit and Marymount traditions.


LMU Ignite - Filter by Value

These five values weave throughout the site architecture, resulting in a clear picture of what LMU is all about.

LMU had a lot of great content to share in a variety of different formats – from video to statistics to stories. It was critical to present each of these content types in ways that could grab people’s attention.


The result is a user experience that displays each content type in unique and interactive ways, but all on brand, within accessibility guidelines while not adversely affecting page speed.

We are grateful for the opportunity to work with LMU on such a meaningful project.

LMU Ignite site on all screens

What We Did

  • Wireframes
  • Custom WordPress Website
  • Project Management
  • Hosting + Dev Ops