Charlottesville’s Business Bullpen Selected as ‘A-List’ Tumblr Partner
Business Bullpen is a preferred vendor for designing and developing Tumblr themes.
About Us
Twenty Years Later
Storyware has been building websites since 2005, though not by grand design.
Todd Wickersty started Business Bullpen after losing a job and discovering he liked entrepreneurship more than he expected to. He never looked back.
SXSW 2012
Business Bullpen print ad, 2006
For the first several years we did what most small web studios do: built sites for local businesses, learned the tools, figured out what we were good at.
2011
First WordCamp RVA, 2009
Team outing, 2012
The name Storyware came from our first pivot.
In the early 2010s, Business Bullpen became a Tumblr A-List partner, building premium themes for more than 100,000 users and custom experiences for brands like Home Depot, the Grammys, Tim McGraw, and Dave Matthews
From The Archives
Brandi Carlile's official website on Tumblr
J.Crew on Tumblr
Our first Tumblr theme, Single A
When Tumblr’s sale to Yahoo began its decline, we made a deliberate choice: go deep on WordPress instead of chasing the next platform. That was over a decade ago. It turned out to be the right call.
From The Archives
Tom Tom Festival, 2018
Our favorite breakfast spot in NYC, Buvette
Today we’re a small, fully remote team building custom WordPress websites for nonprofits, foundations, universities, and growing brands. We build things right, support them well, and stick around.
Some of our client relationships go back ten years. That’s not an accident. It’s how we prefer to work.
From The Archives
The Bridge conference, 2024
Magnolia JS conference, 2023
Along the way, we also built and spun off our own SaaS product and non-profit.
From The Archives
In 2026, we formalized a design partnership with Page 33. Todd serves as Head of Digital at Page 33.
This new arrangement lets us go further: Page 33’s design depth paired with Storyware’s development experience, with a shared process that actually saves clients time and money.
Page 33 team in Austin, 2026 (photo by Lisa Woods)
UVA Small Business Expo, 2024
We work primarily in WordPress, but have the experience and capability to build custom web applications and work across other platforms when the project calls for it.
Our Team
Todd Wickersty
Owner
Matt Watson
Full-Stack Engineer
C.R. Taylor
Web Support Specialist
Wyndsor Hug
UX Consultant