AVC

Storyware was originally created to build tools and platforms that empower our customers to create meaningful content to share with the world. While we do much more than that at Storyware nowadays, we still love tackling projects that remind us of our roots. Rebuilding avc.com is a great example of a project that takes us back to our roots as a company.

AVC is the blog of New York-based venture capitalist, Fred Wilson. Fred has been blogging about venture capital, technology, and other topics on AVC since 2003. His blog last went through a redesign in 2014, and in 2019 he decided that it was time for another change.

Fred wanted to accomplish several key things with this recent redesign:

1. Fred wanted a technical partner who he could lean on in the long-run for new features.
2. He wanted a new web host who could guarantee more uptime, and fewer headaches.
3. Fred’s content needed to be front and center, without distractions.
4. With thousands of posts, Fred wanted a better search and discovery experience.
5. Fred wanted to move the AVC community discussion to Twitter since managing comments had become an insurmountable daily task. But, he also did not want to lose over 500,000 comments from his previous posts.

We accomplished Fred’s goals, and more.