Todd Wickersty
CEO & Founder

Todd oversees the direction of the company, business development and operations along with consulting key clients on digital strategy. He founded the company in 2005 as Business Bullpen.

Todd began his career in digital at Accenture and then AOL during the dot com boom and bust years of the late 1990s/early 2000s as a Project Manager and Analyst. Todd moved to Charlottesville in late 2001 to work for eCommerce startup and pioneer Musictoday.

While at Musictoday, Todd led a team of project managers, designers, and QA analysts during a period of phenomenal growth. They built hundreds of eCommerce stores for music artists, including legendary acts The Grateful Dead, The Rolling Stones, Madonna, Dave Matthews Band, and Britney Spears.

Todd’s strong management background evolved from various positions in the professional sports and collegiate athletics industry. From 1993 through 1998, Todd worked for the PGA TOUR, University of Tennessee at Chattanooga, and Virginia Tech while earning his MBA degree. At UTC, Todd coordinated the 1996 NCAA Division I Men’s Golf Championships, which was Tiger Woods’ last collegiate event.

Todd holds two degrees from Virginia Tech, a MBA with a concentration in Information Technology and a BA in Communications Studies. He is also an Asana partner.

Articles by Todd Wickersty