Underage Drinking and Driving Prevention
Teen-focused content for a national ad campaign.
Despite the fact that all 50 states have a National Minimum Drinking Age law, young drivers under legal drinking age continue to drink and drive. To help the Ad Council—and their partners at the National Highway Traffic Safety Association—reach this group of at-risk drivers, we created teen-focused content for their campaign website that aims to both educate and engage young audiences.
- Kate Hofstra
- Page Wood
- Graham Blevins
- Todd Wickersty
- Matt Walters
- Our friends at the Ad Council
As part of a refresh of their underage drinking and driving campaign, the Ad Council worked with Vayner Media to create a short video exploring the consequences of drinking and driving underage.
Using the themes of the video as inspiration, we created a set of emoji and GIF driven visuals, alongside irreverent copy, that felt authentic to the teenage experience.
We also crafted taglines, an in-depth description of the campaign, and tips to help teens navigate tricky social situations.
Storyware is a dream to work with. Ad Council won the jackpot in finding them. Highly recommend Storyware to anyone who wants to build a site that truly takes advantage of the CMS you’re building on, as well as making sure the UX is as great as it can be.
What We Did
- Content Development
- Web Development