Random Row Brewing Company
A brand refresh for Charlottesville’s community brewery.
Project Synopsis
Random Row Brewing Co. is an independent brewery and taproom in Charlottesville, Virginia. Their mission is to make high quality, locally brewed craft beer that has a positive impact on their customers and the community. The brewery opened to the public in 2016, and Random Row quickly became known for its fresh, small-batch beer and its inviting, family-friendly taproom which hosts a regular schedule of events connecting neighbors and businesses.
As they approached their third anniversary, Random Row decided it was time to share their beer with a wider audience by expanding their distribution and putting their beer on retail shelves. In preparation for launching into retail, they approached Storyware about a brand refresh.
Team
- Wyndsor Hug
- Todd Wickersty
Working closely with Random Row, we revisited the brand’s story and refined the vision. The new identity refreshes existing brand elements and introduces new ones, working to set Random Row apart and reinforce their commitment to creating community.
The Random Row identity comes to life through a set of secondary logos, marks, and patterns which can be used to express the brand’s story and personality in different ways.
We are so thrilled with the stunning new identity for the Random Row Brand, and can’t wait to see the brand come to life around the brewery, in the meantime… we’re hard at work on can designs. Keep an eye out for Random Row in your local store next year!
What We Did
- Visual Identity
- Brand Strategy