Coffee For Wellness

Launching an online store to fuel a new coffee business for Phil Mickelson and Dave Phillips.

Project Synopsis

Pro golfer Phil Mickelson and world-class performance coach Dave Philips spent years perfecting an infused coffee blend to improve performance, wellness, and longevity. Their recipe and friendship resulted in a new endeavor, Coffee For Wellness.

Phil and Dave did not plan on launching their new business during a global pandemic, but after some careful thought and adjustments, they leveraged digital to pull off an extremely successful launch. This required relying on several strong partners, including Storyware to create their eCommerce website.



  • Todd Wickersty
  • Page Wood
  • Megan Chandler
  • Justin Esders
  • Kate Hofstra

The project began quickly with a coming soon website that had to be put together in a matter of weeks for Phil’s participation in The Match 2 with Tom Brady, Peyton Manning, and Tiger Woods.

Coffee For Wellness Coming Soon Website

If there is one thing we’ve learned during the Coronavirus outbreak, it’s that in order to be successful, you have to be nimble.

View this post on Instagram

A post shared by Coffee For Wellness (@forwellness) on

This was certainly true during the development of the eCommerce site. We expected to launch with one product. Thanks to Phil’s tremendous following and an advantageous PGA Tour schedule, we scrambled during the final round of the project to launch the site with pre-orders, subscriptions, and special promotions.

Coffee For Wellness on iPhone

The site launched the week of the U.S. Open, one of golf’s four major events, to a captive audience. It was all possible thanks to the flexibility of WooCommerce, the eCommerce platform that we were able to extend to meet the new requirements.

What We Did

  • Content Strategy
  • Web Design
  • Web Development
  • Copywriting
  • Digital Platform Consulting