Charlottesville Ale Trail

The Charlottesville Ale Trail is the premier urban and pedestrian beer trail in Virginia. The objectives of the Ale Trail are to promote the beer brewing industry within walking distance of Charlottesville’s downtown area and to raise funds from Ale Trail events and memberships to give back to nonprofits in the community.

It all started with a Storyware side project, charlottesville.beer. During the winter holiday season of 2017, Storyware partners Todd Wickersty and Page Wood decided to put together an events website for the craft breweries and cideries in Charlottesville and surrounding counties. With craft breweries being family-friendly and offering different styles of beer every week, they are an attractive destination for both Gen X dads like Todd and millennials like Page. Thanks to this broad appeal, our side project caught the attention of the Economic Development Office of Charlottesville and a few of the breweries who had tried to form a beer trail in downtown Charlottesville previously.