Skip to content

Caris Healthcare

From unstable brochure site to trusted, conversion-focused platform that boosted traffic 144% year over year.

Project Synopsis

Caris Healthcare, a leading hospice and end-of-life care provider, partnered with Storyware to transform a dated, unstable brochure site into a modern WordPress site that builds trust and drives measurable inquiries from patients, families, and job seekers.

The previous website suffered from frequent instability, poor search performance, confusing navigation, and no reliable way to track conversions. These issues undermined patient and family confidence online and made it difficult for Caris to understand how digital engagement supported admissions, hiring, and volunteer recruitment.

Our Role

  • Content Strategy
  • Web Design
  • Web Development
  • Web Support

Partners

Years

2025 - Present

Goals

Caris and Storyware aligned on the following objectives:

Restore trust

Make it easy for patients and families to find accurate hospice information and contact Caris.

Improve search visibility

Reach more families and referral sources researching hospice care.

Track conversions

Increase conversions for admissions inquiries, career interest, and volunteer sign-ups with a dedicated Caris careers experience.

Solutions

Storyware led a content-first redesign, mapping user journeys for four key audiences and restructuring the site around their needs before visual design and development.

Caris Healthcare Locations page on iPhone Air

The new mobile-first WordPress site introduced accessible, conversion-focused page layouts, clear calls to action, and audience-specific navigation such as “For Patients and Families,” “For Healthcare Professionals,” and “Join Our Team.”
Caris Healthcare on the iPad

The build followed WCAG 2.1 A/AA guidelines, integrated SearchWP for better on-site search, and implemented form tracking via Gravity Forms to capture and measure high-intent actions.

Results

The redesigned CarisHealthcare.com mirrors Caris’s professional, compassionate care and boosted traffic 144% year over year.

Caris Healthcare Care For All Screenshot

Patients and families can quickly understand hospice, explore services, and reach the right team member, reducing friction at a vulnerable moment.

Healthcare professionals and job seekers benefit from clearer pathways to refer patients or explore careers, while Caris gains visibility into digital conversions to support ongoing marketing and recruitment decisions.

Storyware continues to support Caris with hosting, security, and maintenance, ensuring the site remains reliable as their services and content grow.

Quotemark

We know that when a family is searching for hospice, it is vital that our services can be found quickly. Storyware did a great job of helping us structure the site in a way that is easy to navigate. The guide they built for us is clear and includes screenshots for every step when we need to make changes, and the results speak for themselves. Thank you, Storyware team!”

Erika Gennari
Director of Marketing, Caris Healthcare

Tech Stack

  • WordPress
View Website
Focused Ultrasound Foundation
Jerry Garcia